From the WSJ Opinion Archives
Tony & Tacky
BIG-HEADED BREW: Maybe the folks at Stone Brewing haven't heard that the customer is always right. How else to explain the San Diego beer maker's Arrogant Bastard Ale? As the Los Angeles Times reports, the back of the label minces no words. "This is an aggressive beer," it reads. "You probably won't like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory."
THE BUS STOPS HERE:Sometimes the medium can make for a confusing message. An alert reader spotted two seemingly contrary signs on a Los Angeles bus. One side of the bus carried an advertisement for the latest version of the Sony Playstation 2 video "Grand Theft Auto," where gamers play at hijacking cars and shooting cops who try to stop them. And on the back? An ad for "The Club"--the auto anti-theft device.
